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Partner Spotlight: Made for St. Jude “Hall of Heroes” VR Project

Made for St. Jude is an exploration of the creative potential of VR to drive change in our world. Over the past year, we developed a variety of solutions to serve the mission of St. Jude Children’s Research Hospital and at Cannes Lions, we selected creative agency, BBDO New York, to bring their concept to life with Flight School Studio. Through the “Hall of Heroes” experience, stories of children’s bravery will be celebrated in the epic form they deserve. Patients and artists have partnered to create twelve superhero characters and in VR, visitors will be able to wander among a living garden of statues, gain inspiration, and support the children of St. Jude. Learn more about the year-long exploration of creativity, technology, and bravery with our friends from Flight School Studio and St. Jude.

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