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A mock project entailing comprehensive rebranding of Lagunitas IPA label beverages such as Lagunitas Pale Ale and, potentially, the Lagunitas Brewing Company as a whole. The concept was built on the idea of an illustration comprised of universal elements. Its flat design is counterbalanced by its extensive use of posterization to achieve an effect of high detail, compelling the fixation pause on packages or whatever medium to which it is applied.

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